‘One cannot not communicate’ is the first axiom in psychologist and philosopher Paul Watzlawick’s communication theory. We are always communicating whether we realize it or not. Silence, verbal and non-verbal, and even the lack of action sends a message. What you say, when you say it, which channel you say it in, who says it and how you say it all matter. We are experts in communication science, and can help you tailor your messages to your intended audience when it matters most… and when it comes to customer communications, it always matters.
Consumers buy on emotion, then use their rational mind to justify their decision. According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making is subconscious. A powerful way to evoke emotion and activate the subconscious minds is to show and tell a story through video. We pair great audio and irresistible video with a compelling script which can then be used in targeted digital marketing efforts, in social media campaigns, and at point of sale. We are masterful story tellers, bringing your products and services to light in a way that is relevant, meaningful and motivating to your customers.
Conferences, events and trade shows are an important way to engage with both existing customers as well as prospective customers. How you “show up” as an exhibitor, presenter or even guest is a physical expression of your brand. Everything you say and do matters. We help companies develop event execution strategies and actions that map directly to specific business goals. Our process includes goal setting, onsite training of event marketing best practices, and key performance indicator recommendations for each event. We also provide event marketing support if you want to strengthen your breadth and presence at key conferences, trade shows and expos.
Misc. Creative Services
We are honored to present to you an exceptional pool of creatives that support us from our sister enterprise, Solstice Strategy Partners. Our extended creative teams’ talents span creative writing, newsletter development, social media marketing, voiceovers, music composition, sound engineering, photography, vocal performance, painting, modeling, and more. Whatever your creative need, we can provide a solution.