Management Team
MANAGING PARTNER
Henry Edinger
Charismatic, forward-thinking and dramatically effective are just a few words to describe Henry. From working at Aetna & Travelers Insurance since 1994 to forming EDI, Henry is a known innovator and change maker in Experience Design and Process Optimization. His ability to diagnose operational breakdowns and gaps in service, and develop strategies for much needed change, is well known in the business community. His planning and executional efforts are repeatedly proven to reduce operational expenses and increase bottom line profits. With an unbridled passion for Customer Experience and Employee Engagement, Henry has spoken at more than a dozen conferences on Customer Centricity and the importance of Culture since 2011.
ManAGING Partner
Delanea Davis
Why do customers buy what they buy, and what makes them loyal (or not loyal) to you? What is the right balance of rational and emotional when messaging to customers? What motivates employees to exceed customer expectations? These are just a few of the questions Delanea thinks about in her daily travels. Delanea has always been fascinated by human behavior, and uses her background in research methods and organizational psychology to find patterns in consumer and employee behavior. She couples this with the desired business outcome, and creates a framework from which a customer experience design is built. Focus groups, ethnographic observation, and in depth interviews are just a few of the ways Delanea captures insights. She then brings them to life in a meaningful way that illuminates the next steps for process and experience optimization.
Professional Team
Brand and Innovation Strategy
Jeff Nelder
Jeff Nelder designs purpose-based brands, traditional and interactive marketing campaigns, and growth and innovation strategies. His experience includes service as Cloud9 Online’s Chief Mindfulness (& Marketing) Officer and he has also served as CMO for GOOD Magazine and VP of Marketing for the publicly traded Apollo Education Group. He has 20+ years’ experience across transcendental, mindfulness-based, and concentration meditation, is a co-author of the patent-pending “Medical Grade” guided meditation rubric, author of, “On Purpose, How to Build Conscious Brands,” and writes the weekly “Yummi Delish,” mindfulness and purpose blog, for a community of 10,000 on Facebook.
Innovation & technology
Joel Evans
Joel is a Digital Executive / Product Accelerator with 25+ years of Joel is a Digital Executive / Product Accelerator with 25+ years of experience launching voice, mobile, wearable, and digital-based products. His specialties include unified communications, voice-enabled solutions, chatbots, wearables, digital transformation, analytics, and change management. Joel’s consulting framework for assessing a company’s ability to deliver digitally enables organizations to improve communications and process efficiency. He regularly speaks about digital transformation and conducts workshops and interviews with technical and non-technical leaders, and delivers a road map and recommendations for improvements, both from a people and systems perspective.experience launching voice, mobile, wearable, and digital-based products. His specialties include unified communications,voice-enabled solutions, chatbots, wearables, digital transformation, analytics, and change management. Joel’s consulting framework for assessing a company’s ability to deliver digitally enables organizations to improve communications and process efficiency. He regularly speaks about digital transformation and conducts workshops and interviews with technical and non-technical leaders, and delivers a road map and recommendations for improvements, both from a people and systems perspective.
Creative services
Kyle Pickard
“What’s the story? That is the question that drives Kyle in his passion for both audio and visual arts. Kyle blends his passion for music and story-telling with a social media marketing savvy that is very relevant in today’s digital age. Kyle partners with both known and up-and-coming brands to create digital strategy for their content, flexing executions to meet nearly any timeline and budget. Kyle's goal is to engage customer interest and build strong emotional relationships with them using his vast toolkit of creative solutions.
DATA VISUALIzATION & GRAPHIC DESIGN
Andrea Fancher
A 20+ year veteran in market research, Andrea’s hunger for knowledge promotes her diversity of talents. As a dual analytic and creative with a keen eye for detail, Andrea has a particular aptitude for data visualization. She helps brings stories to life by making complex data easy to understand. Andrea is often involved in all stages of engagements, from customized product labeling for survey participation to presentations for industry symposia – and everything in between.
Strategic Communications
Jessica Mand
In times of change, communications is the glue that holds companies, teams, and brilliant ideas together. And when done right, the way credible information is delivered will motivate, inspire and energize. Jessica Mand, an award-winning, results-driven professional, had led several Fortune 100 program teams to deliver strategic organizational communications that encourages positive culture change and employee engagement. A creative storyteller who finds ease in simplifying the complex, Jessica delivers innovative programs with real, positive impact. Jessica’s motto holds true … Everything communicates.
Her work includes strategy and deliverables for mergers and acquisition activity, new company launches and large technology initiatives. Jessica’s expertise is also in developing and deploying multi-sense behavioral communications using her ability to empathically understand the wants, needs and motivations of the audiences her clients communicate with. Jessica is Founder of INDEMANDCOMMS.COM, a communications consultancy.